October 19, 2000 | Read Time: 1 minute
Volunteerism Marketing: New Vistas for Nonprofit and Public Sector Management
Edited by Donald R. Self and Walter W. Wymer
With the need for volunteers ever on the rise, Donald R. Self, professor of marketing at Auburn University ‘s Montgomery campus, and Walter W. Wymer, assistant professor of marketing at Christopher Newport University, have compiled this reference tool to help nonprofit managers attract, train, and retain volunteers.
Their book is divided into two parts: essays on how best to promote volunteerism and an annotated bibliography lisiting more than 100 resources.
In the essays, scholars discuss marketing for five particular types of volunteerism: volunteering by older people; volunteering in hospices, hospitals, and public schools; and volunteering to give away one’s organs at death.
The contributors explain how to differentiate among various types of volunteers in order to make best use of their efforts, and describe the characteristics of different groups of volunteers. They also argue that in order to build successful volunteer programs, charities need to make sure their volunteer opportunities are as rewarding for the volunteers as they are for the organization.
In the book’s bibliography section, the annoted descriptions cover a wide variety of topics, including the characteristics of college volunteers, how AIDS has affected hospice volunteering, and why executives choose to join nonprofit boards.
This book was published simultaneously as volume 6 (1999) of The Journal of Nonprofit and Public Sector Marketing.
Publisher: Haworth Press, 10 Alice Street, Binghamton, N.Y. 13904-1580; (607) 722-5857 or (800) 429-6784; fax (607) 771-0012; getinfo@haworthpressinc.com; http://www.haworthpressinc.com; 174 pages; $59.95 cloth, $39.95, paper; I.S.B.N. 0-7890-0967-6, cloth, 0-7890-0985-4, paper.
