May 3, 2001 | Read Time: 1 minute
Fundraising for Social Change, Fourth Edition
by Kim Klein
The author of this fund-raising manual seeks to help nonprofit organizations with budgets of less than $1-million raise money from individual donors.
Unlike nonprofit groups with bigger budgets, small organizations are often not well known to the public, and often do not have much to spend on fund raising, writes Kim Klein, a co-publisher of the bimonthly Grassroots Fundraising Journal. What’s more, they often do not have many board members, volunteers, or employees with fund-raising expertise, she says. In this book Ms. Klein seeks to retool traditional fund-raising methods into workable strategies for smaller groups.
Sections discuss the principles of fund raising, keeping and acquiring donors, encouraging larger gifts, alternative fund-raising methods, management, budgeting and planning, and challenges specific to small organizations.
New chapters in this edition cover fund raising on the Internet, fund raising as a career, and working with the executive director. Ms. Klein also expanded previous chapters on planning and conducting major-gift campaigns, running endowment and capital campaigns, and using direct mail effectively. The book also contains a resources section.
Publisher: Chardon Press, 3781 Broadway, Oakland, Calif. 94611; (510) 596-8160; fax (510) 596-8822; chardon@chardonpress.com; http://www.chardonpress.com; 403 pages; $35.00; I.S.B.N. 1-890759-08-2.
