Regional Theaters Make Money Through Advertising Venture
November 9, 2006 | Read Time: 1 minute
Looking for a new source of support, several prominent nonprofit regional theaters are using video screens in their lobbies to display advertising and educational programs, reports The New York Times.
Sponsored by Sharp Electronics, Time Inc., and Palace Production Center, StageVision is a project by the National Corporate Theater Fund to create a video advertising network for theaters. The programming will contain not only ads but also theater-related discussions and profiles of playwrights and actors.
The advertising money will be welcomed at the theaters, which depend on ticket sales for most of their support, says the newspaper, and the advertisers hope the use of televisions will help them reach young, well-educated people.
(Free registration is required to view this article.)
