Report on an Arts-Marketing Program in Charlotte, North Carolina

October 19, 2000 | Read Time: 1 minute

Marketing the Arts: Lessons from a Community Marketing Collaboration reports on the John S. and James L. Knight Foundation’s five-year program to help four struggling performing-arts organizations in Charlotte, N.C., improve their marketing efforts. In 1994, the foundation awarded a grant to the North Carolina Blumenthal Performing Arts Center to create a marketing-services program that would develop promotional campaigns for both the center and three other arts groups. The marketing program is now self-sufficient, and other local charities and businesses pay professional rates for its services. The report is also available on the foundation’s Web site at http://www.knightfdn.org.

Publisher: John S. and James L. Knight Foundation, One Biscayne Tower, Suite 3800, 2 South Biscayne Boulevard, Miami, Fla. 33131-1803; (305) 908-2600; http://www.knightfdn.org; 48 pages; free.

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About the Author

NICOLE WALLACE

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.