This month is flooded with campaigns for Breast Cancer Awareness Month. However, experts say those campaigns should go beyond awareness. In this special report, we’ve compiled articles from our archive on how nonprofits can increase philanthropic efforts and make a bigger difference.
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Rethinking PinkWhy It’s Time to Rethink Pink
Breast Cancer Awareness Month is a chance to remind people about the importance of early detection but also a chance to move beyond awareness. -
Rethinking Pink
3 Questions We Need to Answer for Breast Cancer Awareness Month
We need to know who reaps the most from a pink October and look at the real medical facts. -
Rethinking Pink
How the NFL Can Really Appeal to Women
A zero-tolerance policy for domestic abuse would go much further than pink cleats and jerseys. -
Rethinking PinkMixing Action With Awareness
Online shares and retweets are easy, but it’s real donations and volunteer hours that make a difference. It’s time we ask for more. -
Rethinking PinkAwareness Isn’t the Problem – It’s Shame
People with serious diseases face real struggles that we need to address to remove shame and stigma. -
Rethinking Pink
Expand the Focus of Breast-Cancer Awareness
Traditional campaigns have largely bypassed women in developing countries as well as women of color in the United States. It’s time to change that. -
Rethinking Pink
How Companies Can Make a Real Change in Breast-Cancer Prevention
Businesses should be clearer about how they give to breast-cancer campaigns and disclose possible cancer-causing agents in their products. -
Rethinking Pink
Moving Breast-Cancer Awareness Online
Given the success of campaigns like the ice-bucket challenge, here are four suggestions to step up digital efforts in October.