March 23, 2016 | Read Time: 1 minute
Title: “Campbell Rinker Donor Confidence Survey”
Organizations: Dunham and Company commissioned Campbell Rinker to do the research
Summary: The share of donors who use mobile devices to give has jumped 80 percent since 2013, according to the study. The survey of 400 adults who gave at least $20 to charity in the previous year was conducted last September at the behest of Dunham and Company, a fundraising consulting firm.
The data reveals the speed with which donors are picking up tablets and smartphones. “This makes it all the more imperative for a charity to have a mobile-responsive website and giving form,” Dunham and Company President Rick Dunham said in a statement.
Among the findings:
- Eighteen percent of donors said they used their mobile device to give, up from 10 percent who said the same two years ago.
- Donors under 40 were responsible for the largest jump in giving by mobile device: 21 percent gave that way in 2015 versus 9 percent in 2013.
- But charity supporters age 60 and up are also more likely now to give using a tablet or smartphone. Thirteen percent gave through mobile devices in the current survey, compared with 7 percent in 2013.
- Seventy-nine percent of all donors in the survey said they have a smartphone, and slightly more than half own a tablet. In 2013, those figures were 62 percent and 33 percent, respectively.
