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Foundation Giving

Small Businesses and Charitable Giving

October 16, 2008 | Read Time: 2 minutes

WHAT TYPE OF CHARITABLE GIVING DOES YOUR ORGANIZATION PROVIDE?

Financial	66%
Time	51%
Services	41%
Merchandise/products	39%
Other	4%

WHAT TYPE OF CAUSES DOES YOUR BUSINESS SUPPORT?

Social services	62%
Education	55%
Health	44%
Arts	28%
Environmental	27%
Other	20%

WHY DO YOU FEEL THAT YOUR BUSINESS MAY
NOT BE DOING AS MUCH AS YOU WOULD LIKE?

Not enough money	37%
Should do more, would like to do more	36%
Need to devote funds to running the business	24%
Not enough time	19%
Uncertain economic times	9%

HOW DO YOU DECIDE HOW MUCH TO GIVE?

Depends on budget, cash flow, resources	41%
Based on the charities, their needs	27%
Set recognition level/percentage	15%
Depends on tangible resources available, inventory, time, services	8%

WHAT ARE THE REASONS YOUR BUSINESS CHOOSES TO DONATE
TO CHARITABLE CAUSES OR ORGANIZATIONS?

Likes to help a good cause we believe in, goodwill, moral conviction

45%

Give back to society, positive for community

30%

Build a relationship for the business, good advertising for the company

22%

HOW IMPORTANT ARE THE FOLLOWING FACTORS IN DECIDING WHERE TO GIVE:

Aligns with my business strategy	5.28
Is important tomy employees	6.07
Has a localconnection	8.02
Is easy to facilitate donations to	6.92
Aligns with my personal interests	8.1
Provides abusiness-tax deduction	5.67
NOTE: Business owners were asked to rate the importance of these reasons on a scale of 1 to 10.

EACH YEAR OUR BUSINESS GIVES …

$10,000 or more	7%
$5,000 to $9,999	12%
$2,000 to $4,999	22%
$500 to $1,999	41%
Less than $500	18%

ARE YOUR EMPLOYEES INVOLVED IN CHARITABLE GIVING THROUGH YOUR BUSINESS?

Yes	40%
No	60%
Does your business encourage employees to be involved in charitable giving?
Yes	63%
No	37%

WHY DOES YOUR BUSINESS ENCOURAGE EMPLOYEES
TO BE INVOLVED IN CHARITABLE GIVING?

Feels good to give back, help people, ethics, right thing to do	42%
Community involvement, corporate citizenship, civic duty	36%
Encourage opportunity, networking, promotes business	12%
Part of business philosophy	10%
Increase teamwork and morale	8%

HOW DOES YOUR COMPANY SUPPORT OR WORK WITH
EMPLOYEES IN CHARITABLE GIVING?

Allowing staff to volunteer during business hours	65%
Participating in or sponsoring charitable events as a company	59%
Making charitable gifts on behalf of employees	41%
Matching employee gifts	13%
Processing gifts for employees, i.e., through payroll deduction	11%

ARE THERE ANY SPECIFIC THINGS THAT CHARITABLE
ORGANIZATIONS COULD DO BETTER WHEN APPROACHING
YOUR BUSINESS?

No	24%
Dislike phone soliciting, cold calls, solicitation	14%
Prefer mailing/in person, or e-mail vs. phone calls	11%
Don’t bother, harass, too many solicitations, I’ll find my own charity	8%

HOW DO YOU USE CHARITABLE GIVING
IN PROMOTING OR MARKETING YOUR BUSINESS?

Donate services, products with logos on it	29%
Name recognition, visibility in the community	18%
Advertising	12%
Name in program/playbill	9%

HOW DO YOU RESEARCH CHARITABLE ORGANIZATIONS THAT YOUR BUSINESS SUPPORTS OR IS CONSIDERING SUPPORTING? AND HOW WOULD YOU PREFER TO BECOME AWARE OF CHARITABLE ORGANIZATIONS?

Currently use for research

Would prefer

Friends	55%
	48%
Colleagues	45%
	38%
Meetings with the organizations	37%
	29%
Solicitations from charitable organizations	33%
	16%