Social-Media Success for Non-Sexy Causes
Notes and Resources from the January 26, 2012 Webinar
January 26, 2012 | Read Time: 1 minute
It’s easy for groups with sexy missions, dynamic spokespeople, and big budgets to run strong social-media campaigns. But many organizations work on tough causes that are difficult to discuss in social settings, let alone on Twitter or Facebook.
In a special one-hour Webinar, The Chronicle’s Assistant Managing Editor, Peter Panepento hosted two nonprofit leaders who have built strong followings for their organizations using social media, despite having difficult-to-discuss causes: Melissa DelaCalzada, communications director for the San Diego Hospice and the Institute for Palliative Care, and Todd Whitley, head of e-marketing for the Leukemia & Lymphoma Society.
Here are some of the samples and resources they shared.
Online Resources
Social Media Policies for Nonprofits and Government Agencies: A database of nearly 200 social-media policies
Social Good: A monthly podcast about social media for nonprofits
Social Philanthropy: The Chronicle’s blog about social media
Beth’s Blog: How Networked Nonprofits Are Using Social Media to Power Change by Beth Kanter
Social Media for Hospice Organizations (Slide Share Presentation)
More Chronicle coverage of social media
Books
Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li & Josh Bernoff
The Networked Nonprofit by Allison Fine
Welcome to the Fifth Estate by Geoff Livingston
Follow the Speakers
San Diego Hospice and the Institute for Palliative Medicine
Twitter: @SanDiegoHospice and @PalliativeCare
Facebook
San Diego Caregivers Blog
Follow Leukemia & Lymphoma Society
Twitter: @llsusa
Facebook
Blog
Additional Resources
Join the LinkedIn Group
An exclusive group for participants in The Chronicle’s Webinar “Social-Media Success for Non-Sexy Causes”
View a Replay of the Webinar
If you registered but missed the live event, you can log in to view on demand, or you can purchase it now and view at your convenience.
