Spending on Internet Fund Raising Increased in 2009, Says Survey

April 20, 2010 | Read Time: 1 minute

Large nonprofit organizations continued to invest in online fund raising in 2009.

Of the 176 charities that responded to The Chronicle’s survey of online giving, 71 groups provided information about how much they spent on their Internet fund-raising efforts in 2008 and 2009.

The median amount the charities spent in 2009 was $53,000, meaning that half of the organizations spent more and half spent less. The median amount the groups spent in 2008 was $50,000.

Forty-two organizations in the survey increased their spending on online fund raising in 2009, while 21 groups reported that they spent the same amount in 2008 and in 2009. Only 10 charities decreased the amount of money they spent on Internet fund raising in 2009.

About the Author

NICOLE WALLACE

Features Editor

Nicole Wallace is features editor of the Chronicle of Philanthropy. She has written about innovation in the nonprofit world, charities’ use of data to improve their work and to boost fundraising, advanced technologies for social good, and hybrid efforts at the intersection of the nonprofit and for-profit sectors, such as social enterprise and impact investing.Nicole spearheaded the Chronicle’s coverage of Hurricane Katrina recovery efforts on the Gulf Coast and reported from India on the role of philanthropy in rebuilding after the South Asian tsunami. She started at the Chronicle in 1996 as an editorial assistant compiling The Nonprofit Handbook.Before joining the Chronicle, Nicole worked at the Association of Farmworker Opportunity Programs and served in the inaugural class of the AmeriCorps National Civilian Community Corps.A native of Columbia, Pa., she holds a bachelor’s degree in foreign service from Georgetown University.