October 19, 2000 | Read Time: 2 minutes
The Impact of Technology on Fundraising
Edited by Dwight F. Burlingame and Michael J. Poston
This edition of the quarterly series New Directions for Philanthropic Fundraising focuses on the complicated questions that technology poses for fund raising.
Editors Dwight F. Burlingame and Michael J. Poston, professors at Indiana University and Wake Forest University respectively, explain that the essays in this volume demonstrate “the complexity that advanced information-sharing techniques can bring to the practice of everyday fundraising efforts.”
Logistical matters such as whether to build or buy fund-raising software, Mr. Burlingame and Mr. Poston write, only scratch the surface of the legal and ethical issues that today’s fund raisers are facing thanks to technology.
The book’s contributors explore some of the most pressing of these concerns, such as how a Web page can be designed so that it accurately reflects an organization’s mission, how nonprofit organizations should take advantage of technology to “bridge the divide between the haves and the have-nots,” and how online fund-raising activities might be monitored and regulated.
Other topics include how the nonprofit world of the 21st century will fit into an increasingly technological society, ways in which various fund-raising software programs differ and how an organization should choose the best program, and how the Internet can be used to gather and disseminate donor information without violating ethical standards.
The six essays in this volume were originally presented at an August 1999 symposium on technology and fund raising held by the Center on Philanthropy at Indiana University, which also sponsors the series New Directions for Philanthropic Fundraising.
Publisher: Jossey-Bass, 350 Sansome Street, San Francisco, Calif. 94104; (415) 433-1740 or (888) 378-2537; fax (415) 956-3158 or (888) 541-2665; http://www.josseybass.com; 94 pages; $30.50 including postage and handling for one copy, or $67 for a one-year subscription for individuals and $115 for organizations; I.S.B.N. 0-7879-5609-0; I.S.S.N. 1072-172x.
