December 16, 1999 | Read Time: 1 minute
Many non-profit groups have been slow to make use of the Internet, but some advocacy and social-service organizations are finding innovative ways to use Web sites to engage the public on such issues as the environment, civil rights, and children’s issues, says The Industry Standard (December 6), a magazine about the Internet.
“Forward-looking non-profits of all sizes are using the Web not only to drive activism and recruit new members, but also to forge closer ties with their supporters, hook up with volunteers, find and deliver services, dispense up-to-the-minute information, and raise money,” the magazine says.
The Standard points out that complicated Web pages might be alluring to some charities, but that “non-profit sites can be successful with relatively simple technology.”
Despite the Internet’s promise, much about the new technology remains unproven in the charity world, the Standard writes. “In contrast to familiar methods such as direct mail, in the growing field of Internet giving, no one knows what will work, or how much it should cost,” the magazine says.
The article is available on the magazine’s World-Wide Web site at http://www.thestandard.com.
