January 27, 2000 | Read Time: 1 minute
Successful Fundraising, Second Edition: a Complete Handbook for Volunteers and Professionals
By Joan Flanagan
Ms. Flanagan, a consultant in Chicago, maintains that the atmosphere for fund raising has never been better, thanks to contemporary forms of information technology.
She offers a guide to soliciting that provides examples of successful Internet appeals, such as those on the World Wildlife Fund Canada’s Web site (http://www.wwf.ca). She praises the group for giving prospective donors several options when contributing on line.
The bulk of Ms. Flanagan’s book examines more-traditional fund-raising methods. Chapters cover special events, direct mailings, prospect research, major gifts, planned gifts, corporate and foundation grants, and partnerships with businesses.
She provides a guide to books and publications of interest to fund raisers, and offers tools such as a worksheet that individuals can use to plot fund-raising efforts.
Publisher: NTC/Contemporary Publishing Group, 4255 West Touhy Avenue, Lincolnwood, Ill. 60646-1975; (847) 679-5500 or (800) 323-4900; fax (847) 679-2494; 324 pages; $18.95; http://www.ntc-cb.com; I.S.B.N. 0-8092-3846-2.
