January 21, 2011 | Read Time: 1 minute
For the second year in a row, Alexandria, Va.; Cambridge, Mass.; and Arlington, Va., topped a 2010 ranking of cities whose residents gave the most online, according to a list released this week by Convio, a fund-raising software company in Austin, Tex.
Convio surveyed 273 cities with a total population of more than 100,000 and based its ranking on per-capita online giving and total amount donated online through the company’s software platform, which was $1.3-billion in 2010.
The rest of the top 10 cities include, from top to bottom: Seattle; Washington; Berkeley, Calif.; San Francisco; St. Louis; Ann Arbor, Mich.; and Minneapolis.
Residents of these cities last year donated more than $389-million last year, Convio says. The average gift increased to $65 in 2010 from $62 in 2009.
“If you are a nonprofit in those cities and you don’t have an online presence, you’re probably missing out on opportunities,” says Tad Druart, a Convio spokesman. Instead of giving locally, some of these donors gave to national organizations or to cities outside where they’re living, he added.
Here’s where these generous cities are located:
View 2010 Generous Cities in a larger map
