April 15, 2010 | Read Time: 1 minute
The Connecticut Health Foundation has formed a new partnership with the Society for New Communications Research to develop a social media project designed to motivate the public to take a stronger interest in the racial and ethnic disparities in the health-care system.
Elizabeth Myung Sook Krause, a senior program officer for the Connecticut Health Foundation, will oversee the project. She discusses it in detail with Larry Blumenthal, director of social-media strategy at the Robert Wood Johnson Foundation, on his blog, Open Road Advisors.
Ms. Krause says the goal is have conversations about the health disparity issue using both online and offline social networking options.
Rather than creating a new online forum, the Connecticut Health Foundation is going to tap into existing options like Facebook and Twitter. Ms. Krause says that the partnership wanted to go where people already were instead of building another site that they would have to attract people to.
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