April 28, 2005 | Read Time: 1 minute
The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail, by Mal Warwick, says nonprofit organizations can attract gifts from major donors through mailings, not just through personal visits. Mr. Warwick describes how his company, which provides fund-raising and marketing advice to nonprofit groups, identifies potential high-dollar supporters and designs packages that are engaging enough to bring in four-digit donations. In a chapter called “This is Not Your Grandfather’s Direct Mail,” he writes that appeals to major donors should spell out clearly what the organization hopes to achieve with the donation, rather than simply trying to pull at the reader’s heartstrings. The book provides examples of fund-raising packages that have raised money for groups like Aids Project Los Angeles, Riverkeeper, and the Fund for a Free South Africa.
Publisher: Emerson & Church, Publishers, P.O. Box 338, Medfield, Mass. 02052; (508) 359-0019; fax (508) 359-2703; http://www.contributionsmagazine.com; 112 pages; $24.95.
