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Using Media to Promote Social Change

May 3, 2001 | Read Time: 1 minute

Making Waves: Stories of Participatory Communication for Social Change, by Alfonso Gumucio Dagron, presents 50 stories of groups worldwide that promote social change using community radio, video, theater, the Internet, and other media. Those organizations sought to empower poor communities “to seize control of their own life stories and begin to change their circumstances of poverty, discrimination, and exclusion,” Denise Gray-Felder, vice president for communication and administration at the Rockefeller Foundation, in New York, writes in the preface. Each story contains basic facts about the participants, financial supporters, and medium; a first-person “snapshot” from the perspective of a participant; a project description; background about the economy, history, and residents of the local community that participated; the project’s accomplishments; how participants carried out the communications activities; challenges participants confronted; and references. Mr. Dagron, a development communications specialist who is part of the Rockefeller Foundation’s discussion group on “Communication for Social Change,” wrote this report for the foundation’s Communication for Social Change program. The report also is available at the foundation’s Web site.

Publisher: Rockefeller Foundation, Attn: Communications Department, 420 Fifth Avenue, New York, N.Y. 10018-2729; (212) 869-8500; webinfo@rockfound.org; http://www.rockfound.org; 352 pages; free.


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