April 17, 2009 | Read Time: 1 minute
A recent e-mail appeal from Mercy Corps uses a headline-grabbing event to focus donors’ attention on its work.
“There’s more to Somalia than piracy,” reads e-mail’s subject line.
“You’ve probably been following the recent news of the pirate attacks off the coast of Somalia,” Mercy Corps says. “Nearly everyone agrees that the root of the problem isn’t at sea, but on shore.”
The charity briefly summarizes its work fighting poverty in Somalia. To support that work, readers can click on a donation button beneath an image of two young children carrying infant siblings on their backs.
What do you think of the solicitation?
