What Makes a Campaign Truly Successful? Tuesday’s Roundup
May 11, 2010
- Why do fund raisers say an appeal is successful if it raises money and is generally ethical? asks Eric Foley, vice president of Giving and Training for Mission Increase Foundation. On the blog, Transformational Giving, Mr. Foley says that successful campaigns should make donors feel as if they are committing a “heroic” act rather than simply transferring money into a charity’s bank account.
- Shaun Dakin, director of business development at Infield Communications, offers his perspective on the Mobile Communications for Progressives conference, hosted by the Progressive Communicators of D.C.