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What Makes a Campaign Truly Successful? Tuesday’s Roundup

May 11, 2010

  • Why do fund raisers say an appeal is successful if it raises money and is generally ethical? asks Eric Foley, vice president of Giving and Training for Mission Increase Foundation. On the blog, Transformational Giving, Mr. Foley says that successful campaigns should make donors feel as if they are committing a “heroic” act rather than simply transferring money into a charity’s bank account.


About the Author

Senior Editor

Maria directs the Chronicle of Philanthropy’s annual Philanthropy 50, a comprehensive report on America’s most generous donors. She writes about wealthy philanthropists, family and legacy foundations, next generation philanthropy, arts organizations, key trends and insights related to high-net-worth donors, and other topics.