What to Do if Your Charity’s ‘Brandjacked,’ Plus More: Wednesday’s Roundup
By Maria Di Mento
Senior Editor
January 6, 2010 | Read Time: 1 minute
- How should a nonprofit group react when it has been “brandjacked” — meaning when a competing charity mimics its Web site or name? Steve Drake, the president of a company that helps manage nonprofit groups, discusses how he dealt with this problem when it happened to one of his clients. The advice appears on the Web site of Community Organizer 2.0, a consulting company.
- What are the tax consequences of the Rev. Rick Warren’s tithing? Leonard Burman, director of the Tax Policy Center, a Washington think tank, looks into this question about Mr. Warren, the founder of Saddleback Church who says he directs the majority of his income to the church.
- Foursquare, an Internet program that allows people to tell others where they are by “checking in” to a movie theater, restaurant, or other location with their phone, could help charities recruit supporters, says Frank Barry, director of professional services at Blackbaud, an online fund-raising company. His views appear on the company’s blog.
- Nonprofit associations need to eschew “organizational complexity” and “get back to their roots as social networks,” writes Allison Fine, the author of a book on social change in the digital age and a Chronicle contributor. Her blog post was sparked by news that the Fort Wayne chapter of the Young Nonprofit Professionals Network was opting out of the national organization because it found the membership requirements burdensome, according to a piece by Rosetta Thurman, a consultant to nonprofit groups.
