Why Branding in the Nonprofit World Matters; Plus More: Wednesday’s Roundup
By Maria Di Mento
Senior Editor
May 12, 2010 | Read Time: 1 minute
- Nonprofit branding should show donors what their gifts make possible, rather than guiding the way they think, writes Jeff Brooks, a nonprofit consultant. On the blog, Future Fundraising Now, Mr. Brooks points to a video featuring Ije Nwokorie, a strategist at Wolff Olins, who discusses the value of branding during a recession.
- On the Center for Effective Philanthropy blog, Kathleen Enright, of Grantmakers for Effective Organizations, writes about how to develop a “gut-level connection” to grant recipients.
- Robert Egger, founder of DC Central Kitchen, discusses how the nonprofit group will be posting a “volunteer bill of rights” around its offices to remind volunteers that they are owed an explanation of “what impact your work made in the community.”
