Baby Boomers: Merge Goals With Nonprofits

To the Editor:

I write to support Mr. Rosenman’s exhortation that bright, creative, and caring baby boomers (and their offspring, the baby boomers’ babies) invest the time to observe and learn what our current nonprofits are doing, rather than start their own nonprofit or social enterprise (“Dear Baby Boomers: More Nonprofits Are Not the Answer, Thank You,” December 8).

The Internet makes available staff qualifications, program details, and impact studies of the good and important work already being done by nonprofits.

Homework for baby boomers and their children: Do your research. Visit with some nonprofit professionals to learn more about powerful programs and what you can do to merge your own worthy goals with theirs.

Homework for nonprofit professionals: You need to take the time to promote the work you are doing and the impact it is having and find ways to meaningfully engage a few of these 12 million baby boomers who have great ideas about doing good for the world. The resulting synergy will be well worth the effort.

Ruthellen S. Rubin
Director of Development
Louis August Jonas Foundation
New York