How Greenpeace Solicits Donors

LETTERS TO THE EDITOR

To the Editor:

I read the article “The Vanishing Donor” (November 23, 2006) with considerable disappointment. This article provides an inaccurate impression of Greenpeace’s fund-raising priorities based on one donor’s negative experience of Greenpeace direct mail several years ago.

In an effort to achieve an organizational objective of reducing consumption and waste, Greenpeace has significantly reduced our mailings in recent years, doesn’t waste money on costly premiums, and has shifted our strategic emphasis to monthly giving, with almost 25 percent of our supporters now giving this way.

Our fund raising reflects the very focus on retention and respect for supporters that the article advocates. At Greenpeace, we are as much concerned with our supporters’ involvement in our campaigns as with their financial contributions and we are rewarded with a growing membership.

Matthew Sherrington
Director of Development
Greenpeace
Washington