How to Classify Donors

Repayers: People who support organizations or causes that have helped them or their loved ones in the past.

Casual givers: Those who give to an organization mainly because it is large and established

High impact: Donors who focus on causes that don’t get much attention and try to give to the organizations doing the best work in those areas

Faith-based: People who donate to organizations that fit with their religious beliefs

See the difference: People who give to local organizations or to small groups because they feel that their donation will make more of a difference

Personal ties: People who give to organizations with which they are personally familiar or in response to a friend’s request

SOURCE: Money for Good