A Well-Crafted ‘Elevator Speech’ Can Sell a Mission Succinctly
Experts say that winning over potential supporters is all about telling a charity’s story—and the shorter the better. Video: The Art of the ‘Elevator Speech’
By Jennifer C. Berkshire
Contributor
Nonprofit Pay: Salary Ranges in Washington and New York
Seventy-one percent of organizations in Washington increased their workers’ salaries in 2011 by 1 to 3 percent. In New York, 59 percent increased salaries by that amount.
White House Adds AmeriCorps Members to Help in Natural Disasters
The Federal Emergency Management Agency will train 1,600 people a year to help communities and nonprofits recover and rebuild.
By SUZANNE PERRY
Contributor
Hard Economic Times Haven’t Dampened the Appeal of Nonprofit Consulting
Business-school graduates, retirees, and former corporate consultants are among those who have been turning to nonprofit work.
By PENELOPE CAGNEY
Contributor
The Importance of Thinking Big
Too many organizations fail to save their digital photos in a size that makes them appropriate for publication.
By SUE LALUMIA
Contributor
How Can We Fix Our Broken Approach to Boards?
Many nonprofit leaders say the current approach to board governance isn’t working.
By RICK MOYERS
Contributor
Baseball’s Lessons on Promoting Social Change
Just getting better at business-as-usual approaches is not going to be good enough. Radical innovation is needed.
By Antony Bugg-Levine
Contributor
Interactive Graphics Can Enhance Supporters’ Engagement
As the cost and difficulty of producing such infographics has gone down, more nonprofits are finding ways to let people find their own stories in data.
By NICOLE WALLACE
Features Editor
A Charity Adds Design Expertiseto Its Small Staff for Big Results
A Child’s Right, which provides clean drinking water in developing countries, hired a designer who could help people visualize the group’s mission.
By NICOLE WALLACE
Features Editor
How Simple Tests Lifted Online Donations to a Disaster-Relief Effort
Small changes helped raise an additional $1-million, an improvement of 10.2 percent in dollars per page view.
By CODY SWITZER
Contributor
U.S. History Center Leader to Focus on Building Museum
Michael C. Quinn will become president of the American Revolution Center in April. He now heads a fund that manages an education center focused on President James Madison.
By Maria Di Mento
Senior Editor
A Library Fights Budget Cuts With Social-Media Campaign
A North Carolina library rallied supporters to protest county proposals and managed to raise private money through Facebook and Twitter campaigns.
By Scott Westcott
Contributor
Making Videos That Meet a Charity’s Goals: Advice From the Experts
The people behind some of the best online nonprofit videos explain basics of production and offer tips.
By CODY SWITZER
Contributor
Local ‘Deal of the Day’ Sites and Their Fees: a Sampling
How charities can participate in local fundraising efforts.
CEO’s Share Reasons They Use Twitter to Spread the Word
Chief executives promote their work, follow news, and connect with young people.
By CODY SWITZER
Contributor
How to Face Down Troublemakers
Nonprofits that deal with controversial issues, and even some that do not, often face negative comments that require a careful response.
By CODY SWITZER
Contributor