A Data Sheet From a Women’s Giving Program

By Margie Fleming Glennon
Chief Content Officer

October 1, 2015 | Read Time: 1 minute

The University of California at Los Angeles (UCLA) has a 20-year-old Women & Philanthropy program that has grown substantially in recent years. Below is a data sheet that represents all of the information the program tracks in its database about its women donors. When complete, the form provides a full record of each woman’s participation with the university, from dollars given to committee participation to leadership positions held.

It also tracks each donor’s personal details and preferences for receiving information, e.g., email, mail, telephone. This helps fundraisers for the Women & Philanthropy program provide personal service, such as by sharing event opportunities that appeal to a donor’s interests and making relevant connections with campus leaders.

About the Author

Margie Fleming Glennon

Chief Content Officer

Margie oversees the editorial team at the Chronicle of Philanthropy and all content the Chronicle produces, including online coverage, its magazine, reports, online training, and live online events. Before joining The Chronicle, Margie worked in nonprofit communications for many years. She was communications director at the nonprofit Share Our Strength and at the International Center for Journalists, where she oversaw the launch of the International Journalists’ Network, a website dedicated to sharing media news, training opportunities, and expert advice with journalists worldwide. Previously, Margie also handled public affairs for the National Capital Planning Commission, the federal planning agency for Washington, D.C., and was publications director at the Annenberg Washington Program, a communications policy think tank. She earned her bachelor’s degree in English from Georgetown University and completed an editing and publications program at Georgetown University.