Don’t Underestimate the Value of a Loyal Donor
January 9, 2018 | Read Time: 1 minute
In this video interview from our September Philanthropy NEXT conference, Lynne Wester, a donor-relations consultant, says donors are now pickier than ever. One of the most important things to remember, she says, is to make sure donors have a great experience when giving.
“What we should be doing is rewarding people for their loyalty,” she says.
She advises nonprofits to embrace change and value repeat donors, not just one-time big givers.
Watch the full interview above.
