How to Use a Website Tracking Tool to Improve Fundraising

Watch a video discussion on analyzing how people use your website and how that information can help you advance your group’s fundraising and outreach efforts.

The first several minutes of this half-hour session will be a video tutorial about how to use Google Analytics to learn how people get to your site, what they do once they get there, and more. The rest of the session will be question and answer.

The Guest:

Sara Hoffman is the web-traffic analyst at the World Wildlife Fund.

The Moderator:

Raymund Flandez is a staff writer for The Chronicle of Philanthropy, who covers fundraising with a focus on how technology and social media shape fundraising strategies.