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How to Use Social Media in Year-End Drives

October 30, 2013 | Read Time: 0 minutes

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In this episode of Fundraising Fundamentals, Natalie Stamer, director of digital communications strategy at the St. Baldrick’s Foundation, explains how her charity uses social media to create fundraising messages everyone wants to share.

Ms. Stamer, whose charity raises money for research on childhood cancers, shows how to track results and integrate social media with e-mail and direct-mail campaigns.


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TONY MARTIGNETTI

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