LinkedIn for Nonprofits: Making the Most of Your Nonprofit’s Page

Your nonprofit’s page on LinkedIn (called a “company page” on the network) can help you reach new audiences — if you take the right steps.

In this short video, Marc W. Halpert, who provides LinkedIn training through his consultancy Connect2Collaborate, discusses techniques to make your organization’s page stand out on the network.

The most important thing to remember: It should be different from — but complementary to — your website. Think about the professional audience you want to reach through LinkedIn, and highlight what distinguishes your organization from other groups.

See more advice and examples in the video below, hosted by The Chronicle’s Cody Switzer.

This is the second of three videos about making the most of LinkedIn. You can find other videos in the series in the related content area of the page. You may also want to watch our recent Webinar about reaching donors through the network and read our list of six ideas for using it to boost fundraising.