Good Storytelling: an Overview of the Basics for Fundraising and Advocacy
A collection of articles to help you define your storytelling strategy, gather great stories, hone them to be effective, and drive your audience to take action.
A 1-Month Plan to Fine-Tune Your Website
Set and meet goals for improving your website with this four-week plan and accompanying interactive chart that helps track and assess the most effective changes.
By Rebecca Koenig
Contributor
Make Your Website More Donor Friendly
On “Be Your Donor Day,” assess your website with the fresh perspective of a first-time donor.
By Rebecca Koenig
Contributor
How PBS Stations Used Data Sharing to Set and Meet Fundraising Goals
Public broadcasting stations formed a group to collect, analyze, and share their fundraising data to help stations identify weaknesses, adopt effective practices, and raise more money.
By Debra E. Blum
Contributor
Red Light, Green Light: Fundraising Edition
Public broadcasting stations across the country formed a group to share and analyze their fundraising data and then identify and share best practices in the field. A centerpiece of the effort is the quarterly Revenue Opportunity and Action Report.
By Debra E. Blum
Contributor
6 Steps to Start a Benchmarking Group
Public broadcasting stations formed a group to share fundraising data, identify areas for improvement, and then help each station raise more money. Here’s how to start a similar group.
Advocacy Group Aims to Get People Talking — About Death
Ellen Goodman struggled to discern her dying mother’s end-of-life wishes. Now the Boston Globe columnist is trying to make it easier for others to have important conversations with loved ones before it’s too late.
By Heather Joslyn
Contributor
How to Detect Online Donation Fraud
Thieves use poorly protected donation pages to test the validity of stolen credit card numbers. Here’s how to stop them in their tracks.
By Rebecca Koenig
Contributor
An 8-Week Plan for Success on Giving Tuesday or Any Giving Day
A community foundation’s planning tool includes questions to help you plan a 24-hour fundraising event week by week, as well as checklists and charts to keep track of goals and assign tasks.
By Eden Stiffman
Senior Editor
Vodka, Dogs, and a Nonprofit Love Story
As the founder of Tito’s Handmade Vodka has raised money and awareness for a veterinary nonprofit in Texas, the groups have discovered they are bound by their ideals as well as their devotion to canines.
By Rebecca Koenig
Contributor