Online Tools Can Help Supporters Raise Funds From Their Networks
A growing number of groups are creating fundraising platforms that make it easy for people to attract donations from friends, relatives, and colleagues.
By Cassie J. Moore
Contributor
Centralized Data and Tests of Online Appeals Give Sierra Club a Boost
A three-person unit tests and refines the group’s email and social-networking formats.
By TOM HELD
Contributor
Fundraisers Reap Millions by Using Data ‘Gold Mine’
Nonprofits are stepping up their powerful analytical techniques to make smarter fundraising decisions and increase donations.
By NICOLE WALLACE
Features Editor
Data Analysis Guides Fundraisers Toward Smarter Strategies
Figuring out which donors have the most potential helps staff members get early wins—and makes it more likely they’ll stay on the job, say the institution’s leaders.
By NICOLE WALLACE
Features Editor
Start With a Spreadsheet and a Survey: Advice From Experts
Start small, look for differences among groups of donors, and other first-steps to find new ways to appeal to donors.
By NICOLE WALLACE
Features Editor
Gay-Rights Group Turns Activists Into Donors
The Human Rights Campaign used sophisticated data tools to figure out who among its activists to ask for money.
By NICOLE WALLACE
Features Editor
How a Splash of Color Helped Johns Hopkins Fundraisers Use Data
Presentation made a big difference in helping fundraisers understand data analysis and act on the findings in their work.
By NICOLE WALLACE
Features Editor
Tips for Hosting a Successful Fundraising Blitz
Watch the recording of a live video discussion on running a “money bomb” campaign to attract new supporters.
How to Predict the Success of a Nonprofit Program Before It Starts
A kind of measurement used in business and other industries can save time and money and make it easier for foundations to compare programs to support.
By perry yeatman
Contributor
Through pro bono events, charities get can design help and gain an understanding of what works in design, all without breaking the bank.
By MATTHEW SCHARPNICK
Contributor