When two fundraisers work together to solicit a gift, they need to plan ahead: Share information about the donor, decide who will start the conversation, and more.
By CAROL WEISMAN
Contributor
Innovation Often Starts With the Words ‘What If?’
Innovation doesn’t always require research and testing. It can be just a matter of trying something that hasn’t been tried before—because it hasn’t been imagined.
By Bill Shore
Contributor
A Simple Question but So Hard to Answer: What Is Success?
The answer to that one question is the key to nearly everything else, like how much money you need to raise, what skills you need on your staff and board, and what milestones to measure.
By Bill Shore
Contributor
Volunteers Need to Benefit From Their Charitable Work
Volunteers tend to give more money than people who don’t volunteer, making it all the more important to be sure they gain something from the time they donate.
By Diane Knoepke
Contributor
One-Page Scrolling Web Sites: a Great New Way to Tell a Story
Instead of using brochures and reports to highlight fundraising campaigns and events, charities are now using Web sites to do the job in creative ways.
By MATTHEW SCHARPNICK
Contributor
When Failure of Imagination Holds Us Back
The back story of the news about a successful malaria-vaccine trial offers lessons for all nonprofit leaders tempted to give up in the face of seemingly insurmountable obstacles.
By Bill Shore
Contributor
Want to Avoid a Bad Board Experience? Consider Saying No
Too often boards take a haphazard approach to recruiting new members, and too often the recruits accept despite serious misgivings.
By RICK MOYERS
Contributor
Charities Grapple With Whether It Matters if Fundraisers Look Like the Donors They Solicit
As America grows more multicultural, some groups are diversifying their ranks, but others are helping charity solicitors learn how to connect with people from different backgrounds.
By Raymund Flandez
Contributor
How to Raise Money From Hispanics
Remember that Hispanics are not a monolithic group. They come from many cultures.
By Jennifer C. Berkshire
Contributor
How to Raise Money From Women Donors
Women don’t give to improve their status. They’re more interested in solving problems.
By Maria Di Mento
Senior Editor