How to Raise Money From Young Donors
Talk in young people’s language, let donors get close, explain where the money goes, and other advice.
By Ben Gose
Senior Editor
Women Take an Activist Path to Philanthropy
They want a depth of knowledge before donating, but they recoil at pressure tactics.
By Maria Di Mento
Senior Editor
NPR Attracts the Young by Inviting Their Ideas
Generation Listen holds events to involve millennials in public radio, invite their feedback, and spread the word among their peers.
By Michelle Gienow
Contributor
Pitching Causes to Secular Supporters
Donors without religious ties, a fast-growing part of the population, don’t like preachiness or feeling manipulated.
By Debra E. Blum
Contributor
Raising Money in a Changing World
As the American population undergoes dramatic demographic shifts, charities will have to learn more about burgeoning minority groups to survive.
By nicole lewis
Contributor
Bright Prospects for Asian-American Giving
Many more young Asians have white-collar jobs than their parents, but those who have assimilated may need to be encouraged to develop a stronger interest in their backgrounds.
By Michael Anft
Contributor
Soliciting Minority Donors: Advice From Scholars of Giving
Fundraising staffs should be diverse and should learn how people of different racial and ethnic backgrounds think about giving.
By Raymund Flandez
Contributor
Blacks Build Ties Through Giving Circles
Groups of African-Americans pool their money and research worthy grass-roots charities that sometimes end up getting the attention of community foundations.
By Eric Frazier
Contributor
Young People Like to Be Involved and Want Peer Approval
Millennials, much more than earlier generations, are more likely to be influenced by peers when deciding which charities to support.
By Ben Gose
Senior Editor
Charities Learn How to Raise Money From Young People
People in their 20s and 30s already donate a third of the money raised by charities, and nonprofits that engage them now will reap the rewards later.
By Ben Gose
Senior Editor