Climbing the Fundraising Ranks to Start a Black-Owned Firm
Dwayne Ashley held executive positions at prominent nonprofits, but his long-term goal was to make philanthropy more inclusive.
By Julian Wyllie
Contributor
Research Can Perpetuate Inequity: New Guide Shows How to Change That
Among the tips, involve community members you hope to help before launching a research project.
By Michael Theis
Contributor
Inside L.A. LGBT Center’s $57 Million Campaign
Lorri Jean, long-tenured CEO of the nation’s oldest gay and lesbian community center, reflects on how her organization got donors to give big and what’s changed for fundraisers in the post-marriage-equality era.
By HEATHER JOSLYN
Contributor
How a University Used Data Analytics to Improve Fundraising — and You Can, Too
Data shapes fundraising strategies and performance evaluations at the University of Iowa.
By BRENNEN JENSEN
Contributor
3 Steps to Deciding How to Invest in Social-Media Ads
In a “pay-to-play” environment, fundraising and marketing experts urge charities to take risks, consider search ads, and beware of “vanity metrics.”
By Emily Haynes
Senior Editor, Nonprofit Intelligence
6 Dos and Don’ts When Advertising on Facebook and Instagram
Now that nonprofit’s posts no longer show in news feeds, some groups turn to advertising to reach supporters.
By Emily Haynes
Senior Editor, Nonprofit Intelligence
Using Sales and Marketing Tactics to Accelerate Fundraising
Applying business principles to major-gift fundraising can lead to exponential growth. Here’s how.
Broaden Your Pool of Potential Donors
Redefine your target audience to expand your market and attract new gifts.
By Bill Davidow
Contributor
Zero in on your most involved donors and invest time and money in cultivating them.
By Bill Davidow
Contributor
Create ‘Philanthropic Products’ to Appeal to Big Donors
Develop meaningful giving opportunities and offer them in a broad range of prices.
By Bill Davidow
Contributor