Sell Your Major Donors ‘Psychic Rewards’
To tap into a potential pool of more than $2 trillion, start by understanding the donor “market” and what motivates wealthy people.
By Bill Davidow
Contributor
Use Marketing and Positioning to Advance Fundraising
Generate interest and awareness of the benefits your organization provides, then convert that into donations.
By Bill Davidow
Contributor
As the Afghanistan war drags on and suicide rates spike, a 25-year-old nonprofit that aids surviving families finds increased demand for its services.
By Heather Joslyn
Contributor
8 Ways Giving Days Are Evolving
More video, easier payment, and events designed to support a single cause are some of the latest tweaks in the decade-old phenomenon.
By Heather Joslyn
Contributor
New Ways to Try to Avoid Tech Meltdowns
Early-bird pledges that are processed when online systems are less busy are helping to ease the load on essential software during philanthropy marathons.
By Heather Joslyn
Contributor
What to Do When Donors Make Things Complicated
A veteran fundraising consultant discusses complications that can frustrate success with donors
By STUART SULLIVAN
Contributor
Use Social Media to Amplify Your Fundraising Event
Five ways to use online outreach to expand the reach of your next fundraising event.
By Dana Bakich
Contributor
How to Connect With Family Funds and Small Foundations
Small grant makers give out more than $4 billion a year and are often more flexible than large foundations.
Kansas State U. Runs a Single-Issue Giving Day, Raising $320,000
In its first 24-hour fundraising marathon, the institution focuses on solving food security among its students.
By HEATHER JOSLYN
Contributor
This High School Class of 1968 Wrote a Playbook: How to Raise $25 Million
For their 50th anniversary, the Culver Military Academy Class of 1968 wanted to get as many alumni as possible to give. Five years of planning, outreach, research, and some friendly competition did the trick.
By Libby Sander
Contributor