4 Ways to Persuade Trustees to Invest in Marketing
Speak in terms your board members understand; use data to show the connection between awareness, advertising, and greater giving; and compare your revenue to that of your competitors
By Will Hajjar and Andy Semons
How Charities Found #GivingTuesday Success Ditching Facebook for Face-to-Face Fundraising
One Ohio town of just 4,300 residents raised $1.6 million; a United Way promoted “Thanking Tuesday.”
By Drew Lindsay
Senior Editor, Special Projects
How to Thank Donors — and Bring Them Closer to Your Cause
Fundraisers share tips to help you make your supporters feel valued, get them more involved, and inspire their loyalty.
By LISA SCHOHL
Contributor
Holidays, Humor, and Twitter Boost the National Audubon Society’s Image
Nearly every nonprofit wants a placement in the New York Times, but here’s one that likes coverage in the Onion, too.
By Julian Wyllie
Contributor
How to Get Ready to Accept Cryptocurrency Gifts
Four steps to prepare an organization to accept digital assets from supporters.
By Debra E. Blum
Contributor
Cryptocurrency Rules Are a Work in Progress. Here’s What to Do for Now.
A pair of tax and regulatory experts offer advice for handling Bitcoin and other currencies while the IRS plays catch-up.
By Debra E. Blum
Contributor
How Do Cryptocurrency Donations Work?
Here’s a simple breakdown of the process involved in getting and using Bitcoin and other donations from digital-savvy donors.
By Debra E. Blum
Contributor
How Leaders of an Arts Group Tag-Team Donor Meetings
When top officials describe shared spending and artistic priorities, donors respond well, say two leaders of Chamber Music Society of Lincoln Center.
By Timothy Sandoval
Contributor
How a Mich. Charity Raised $26 Million for a Neglected Cause
A supporting foundation for United Methodist Retirement Communities beat its own projections with anonymous gifts and an appeal to donors’ religious faith.
By HEATHER JOSLYN
Contributor
What It’s Like to Experience Sexism as a Donor
A woman who leads a family foundation shares experiences in which men exclude, overlook, or condescend to women. She calls on donors to help end sexism in philanthropy and cautions nonprofits that failure to do so could affect the bottom line.
By ISA CATTO
Contributor