How to Appeal to Gay and Lesbian Donors
May 19, 2016 | Read Time: 2 minutes
As gays and lesbians gain ground on equality and become more active on social issues, fundraisers are gaining insights into the best ways to solicit them for donations.
Below is a collection of articles about how to write appeals that are sensitive and inclusive and anticipate the next steps for LGBT groups now that they’ve achieved marriage equality, and more.
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AdviceInside L.A. LGBT Center’s $57 Million Campaign
Lorri Jean, long-tenured CEO of the nation’s oldest gay and lesbian community center, reflects on how her organization got donors to give big and what’s changed for fundraisers in the post-marriage-equality era. -
Fundraising
Raising Money From Gay Couples: Advice From the Experts
Establish an anti-bias policy for your organization and think hard about how to deal with tax deductions for couples whose marriages aren’t recognized by the federal tax code. -
GivingDonors to Gay Causes Consider Their Next Steps
After a spate of legal victories on same-sex marriage, the next challenge could be employment discrimination, bullying and homelessness among gays, or many issues at once. -
FundraisingGay-Rights Group Turns Activists Into Donors
The Human Rights Campaign used sophisticated data tools to figure out who among its activists to ask for money. -
Tomorrow’s DonorsEmerging Data on How Gays Give
Some gay and lesbian donors want to know that the institutions that slighted them in the past will make amends. -
NewsGay-Rights Focus Turns to Stopping Violence and Intolerance
With a favorable ruling from the Supreme Court on gay marriage, activists are setting their sites on transgender issues, fighting discrimination in places like Uganda, and getting more financial support. -
FundraisingSame-Sex Couples Get New Attention From Fundraisers
With more states legalizing gay marriage, nonprofits see a source of new money—but some donors say they have been put off by a lack of sensitivity. -
OpinionAfter a Gay-Rights Victory, a New Challenge for Grant Makers
Foundations provided much of the critical support that helped grass-roots groups advance same-sex marriage, but now it’s time to help charities push for full equality.
