Midlevel donors, defined differently from one organization to another, give $1,000 to $10,000 annually and likely are among your organization’s most loyal and committed supporters.
Research shows that on average they can provide up to 40 percent of a nonprofit’s annual revenue. But they are often overshadowed by major donors — unless you know how to connect with them in meaningful ways.
“Midlevel donors really want to belong,” explained Kindred Motes, founder of KM Strategies Group, in a Chronicle training. “They want to have a sense of affinity and relationship — something that is more of a partnership than a patronage.”
With a smart cultivation strategy, he said, “today’s $1,000 donor could be tomorrow’s six-figure or seven-figure donor.”
This collection of articles and resources can help you identify and nurture these important supporters so that they keep donating, year after year.
Editor’s note: Chronicle playbooks are updated on an ongoing basis as new advice becomes available.
Ready to Level Up Your Midlevel Giving Program?
Boost engagement with these 5 new ideas to amplify the impact of midlevel donors on your bottom line.
Smart Ways to Engage Midlevel Donors
Learn proven strategies to engage midlevel donors, boost loyalty, and grow giving in this 75-minute webinar with fundraising experts.
How a Midlevel Program Can Boost Giving in a Time of Uncertainty
Midlevel donors are a reliable, although sometimes overlooked, source of revenue — and terrific candidates for planned gifts.
The DAF Ask That Led Donors to Double Their Gifts
When supporters were persuaded to give using their donor-advised fund, they gave the same or more 85 percent of the time, new research finds.
Midlevel Donors Offer Fundraisers a Huge Opportunity Amid Declines in Giving
A new report found that 31 percent of such donors have made a bequest and 23 percent are considering it.
How to Communicate With Midlevel Donors
Personalize messages so they feel valued, stay engaged, and give more.
How Small Charities Can Build Midlevel Donor Programs
Midlevel donors are an important but overlooked group of donors. If properly engaged though, they will keep on giving year after year and can become…
A Stewardship Plan for Midlevel Donors
The American Farmland Trust developed a simple tool for managing outreach to $1,000-plus contributors.
