Video: Raising $275 Million From Scratch
September 27, 2017 | Read Time: 1 minute
During The Chronicle’s Philanthropy NEXT conference, reporter Megan O’Neil spoke with Adrienne Brooks, director of advancement for the National Museum of African American History and Culture, to discuss the museum’s $275 million campaign and the strategy behind its membership program, which generated a significant amount of interest in the institution as well as donations for its construction.