How Fundraisers Can Help Donors Cope With Wall Street’s Wild Ride
A healthy ‘correction’ or the start of the next economic downturn? While we wait to see what February’s stock-market volatility means, experts offer advice for quelling jitters.
By HEATHER JOSLYN
Contributor
Getting More Cash From the He-Man Nature-Lovers Club
In fundraising pitches for environmental causes, men are turned off by “feminine” words and images, while women show no bias against male-oriented themes, according to a new study.
By Alex Daniels
Contributor
Journalism as Charity? How For-Profit Media May Undercut Nonprofits
In the wake of Trump’s election, journalism is now being promoted as a cause, complete with language used by nonprofit fundraisers.
By Drew Lindsay
Senior Editor, Special Projects
Trust in Charities and Other Institutions Has Declined, Says a Report
The Edelman Trust Barometer, an annual study looking into how public trust has changed across the world, blames a “lack of objective facts and rational discourse.”
By Ariella Phillips
Contributor
1 Million Campaigns and Counting: DonorsChoose.org’s CEO Looks Ahead to the Future of Crowdfunding
Crowdfunding taught donors to expect more accountability and connection, says Charles Best, the online charity’s founder. Community will become even more prized by contributors to online drives in the years ahead, he says.
By HEATHER JOSLYN
Contributor
How to Build a Strong Nonprofit Identity
Read about steps to take before and after you rebrand your nonprofit and more — including what to do if your board gets in the way of your plans.
Postal Rates Would Increase for Nonprofits Under Proposal
Charities have until March 1 to comment on the proposed changes.
By Timothy Sandoval
Contributor
Fighting Misinformation, Grooming New Leaders, and Unlocking More Giving: Ideas for 2018
Fresh approaches to philanthropy’s urgent problems will be essential in the year ahead. Here are some of the best pieces from The Chronicle’s opinion section to get up to speed on new thinking.
Readers’ Choice: the Most Popular News-You-Can-Use from The Chronicle in 2017
Every week we publish new resources that help you do your job better and more efficiently. Here’s a list of the resources that drew the most clicks from our readers during the past year.
Digital Appeals Are on the Rise, but Nonprofits Still Rely on Mail at Year’s End
Personalizing letters, using matching-gift promotions, and integrating print and online appeals are keys for holiday-season fundraising, experts say.
By Timothy Sandoval
Contributor
Impact Washing, Data Refuges, Big Bets, and More: Philanthropy’s 2018 Buzzwords
Technology and changes in federal policies are behind most of the concepts that nonprofits and donors will be talking about in the year ahead.
By Lucy Bernholz
Contributor
As Tax Changes Loom, Charities Encourage Donors to Give Now
With the tax overhaul looming, many charities are talking about the possible effects of the measure, including potential changes to giving stocks and other issues of interest to supporters.
By Timothy Sandoval
Contributor
Follow Giving Tuesday All Day With The Chronicle
Track charities’ social-media campaigns and big donors’ appeals on behalf of their favorite causes during the sixth annual global day devoted to philanthropy.
Lack of Personalized Appeals Means Fewer Donations, Study Suggests
70 percent of Americans surveyed want communications tailored to them, but just over half say they’re satisfied with nonprofits’ efforts, according to a report by Accenture.
By HEATHER JOSLYN
Contributor
8 Behaviors a Nonprofit Should Master
Here’s how to communicate your mission and distinct culture.
By R. Trent Thompson
Contributor
As Giving Tuesday Expands, Nonprofits’ Campaigns Grow More Sophisticated
On deck for this year’s Giving Tuesday: early messaging, more live videos, and new social-media tools.
By Timothy Sandoval
Contributor