Oxfam’s Location-Based Mobile Ads Target Holiday Shoppers
The aid charity is teaming with a mobile-advertising company for a holiday campaign that aims to tap potential donors when they may be most predisposed to give, writes The Wall Street Journal.
How Canvassing Can Advance Nonprofits Big and Small
A new report by the Center for Popular Democracy could help nonprofits become more effective at using door-to-door and on-the-street interaction to spread their messages.
By Rebecca Koenig
Contributor
YouTube Helps Drive Donations, Google Study Says
Supporters doubled their viewing on charities’ online video a month before they gave, says a study by Google, which owns YouTube.
By HEATHER JOSLYN
Contributor
LinkedIn for Nonprofits: Building Your Network
Don’t forget to post regularly to start discussions and establish your expertise, says consultant Marc W. Halpert. This is the third in a three-part series.
On Tap for Giving Tuesday: Collaboration, Creativity, and Revenue Growth
Nonprofits should think about how the event works with their year-end campaigns and incorporate it into their fourth-quarter fundraising strategies, organizers say.
By Eden Stiffman
Senior Editor
LinkedIn for Nonprofits: Making the Most of Your Nonprofit’s Page
Your organization’s profile on the network shouldn’t just duplicate your organization’s website, consultant Marc W. Halpert says. This video is the second in a three-part series.
Breast-Cancer Activists Call for More Science, Less Pink
With the end of National Breast Cancer Awareness Month, The New York Times looks at the backlash among some women’s health groups against October’s plethora of pink-hued cause-marketing efforts and the growing call for campaigns that focus on medical research.
Nonprofits Come Up Short With Donors on Social Media, Study Says
Dunham and Company and Marketing Support Network found that charities are using social-media platforms like billboards rather than two-way communication tools.
By Rebecca Koenig
Contributor
Nonprofits Lag in Innovation, Impact Measurement, and Risk Taking, Study Says
Independent Sector’s “Threads” report, released this week at its annual conference, also warns organizations to avoid territorial behavior.
By Megan O’Neil
Contributor
Habitat for Humanity Takes Center Stage on ‘The Muppets’
A jealous Miss Piggy provokes a fight with Reese Witherspoon at a home-construction site.
By Rebecca Koenig
Contributor
LinkedIn for Nonprofits: Create an Effective Personal Profile
In the first of three training videos, consultant Marc W. Halpert shares his advice for making your LinkedIn profile stand out and reflect your personal goals. This video is the first in a three-part series.
Good Storytelling: an Overview of the Basics for Fundraising and Advocacy
A collection of articles to help you define your storytelling strategy, gather great stories, hone them to be effective, and drive your audience to take action.
A 1-Month Plan to Fine-Tune Your Website
Set and meet goals for improving your website with this four-week plan and accompanying interactive chart that helps track and assess the most effective changes.
By Rebecca Koenig
Contributor
Nonprofit Aims to Give Charities $100 Million Worth of Marketing Help by 2020
This week CreateAthon is working on pro bono marketing projects for nearly 100 charities.
By Rebecca Koenig
Contributor
Campaign Watchdog Targets Nonprofit’s Ads Featuring Rubio
In a complaint filed Tuesday with the Internal Revenue Service, Citizens for Responsibility and Ethics in Washington accuses the Conservative Solutions Project, a 501(c)(4) group, of violating restrictions regarding nonprofits explicitly backing political candidates, The Wall Street Journal reports.
Opinion: Teach for America’s Biggest Problem Is Thin Skin
An alumnus-turned-critic of the teacher-training nonprofit takes it to task in a column in The Washington Post for what the writer says is a hyper-vigilant response to those who question its methods and results.