How to Use Your Group’s History to Help Communicate Your Mission
Watch the recording of a discussion about researching your group’s past and presenting it in a compelling way.
4 Essential Elements of Storytelling
Practice, consider your audience, and other tips for telling stories that will bring about change.
By PAUL VANDECARR
Contributor
Reaching New Audiences Through Storytelling
Advice for doing more than just “preaching to the choir” with your message.
By PAUL VANDECARR
Contributor
Charities Like Facebook for Rallying Support but Not Much for Fundraising
Only a small number of groups have raised more than a few thousand dollars through the social network.
By TOM HELD
Contributor
Facebook’s Pros and Cons for Nonprofits
The network helps groups get data on potential donors and persuade them to act on behalf of a cause.
Balance Small Wins and Long-Term Goals in Your Storytelling
Share your victories, but don’t focus on them so much that your audience loses the big picture.
By PAUL VANDECARR
Contributor
Learn how to connect with your listeners, even on complicated issues, and make them feel empowered to help.
By PAUL VANDECARR
Contributor
How to Keep Your Staff Out of Trouble on Social Media
Watch the recording of a live discussion about establishing and enforcing a social-media policy.
Mass Shooting Galvanizes Advocates for Women
As public discussion about the crisis swells on social media, nonprofits are using it as a chance to draw more attention to efforts to curb violence against women.
By Megan O’Neil
Contributor
Nonprofit World Joins Twitter Discussion About Women After Calif. Shootings
Organizations, donors, staffs, and board members have joined the conversation following last week’s mass shooting.
By Idit Knaan
Contributor
Through pro bono events, charities get can design help and gain an understanding of what works in design, all without breaking the bank.
By MATTHEW SCHARPNICK
Contributor
How to Use Tumblr to Get Your Nonprofit Noticed by Potential Donors
Watch the recording of a live video tutorial on how nonprofits are using Tumblr: for fundraising, for blogs, as a website, and more.
Baltimore Symphony Orchestra Offers ‘Embedded Reporter’ Fellowship
The reporter will write feature articles for the group’s website and create lists and quizzes in hopes of drawing news-media attention.
By Cassie J. Moore
Contributor
Charity Recognized for Social-Media Work
The Nature Conservancy won the “Best Charity” title at the Shorty Awards, which honor outstanding efforts on Twitter and other social networks.
By Raymund Flandez
Contributor
How Nonprofits Are Using Google Hangout
View a video discussion on how to use Google Hangout to get feedback and ideas from the people you serve.
Using Social Media to Connect With Older Supporters
Alejandra Owens, who works on digital strategy at AARP, shares tips on how to reach people over age 50.
By ALLISON FINE
Contributor