Behind Planned Parenthood’s Social-Media Magic
The organization has found itself well prepared to respond immediately to controversies thanks to an improved strategy for advocacy efforts.
By SUZANNE PERRY
Contributor
A Mightier Pen Can Help Charities Spread Messages
Charity workers are finding formal and informal ways to improve their prose as they face increased pressure to communicate on blogs and social networks as well as produce annual reports and fundraising appeals.
By MAUREEN WEST
Contributor
The Importance of Thinking Big
Too many organizations fail to save their digital photos in a size that makes them appropriate for publication.
By SUE LALUMIA
Contributor
Interactive Graphics Can Enhance Supporters’ Engagement
As the cost and difficulty of producing such infographics has gone down, more nonprofits are finding ways to let people find their own stories in data.
By NICOLE WALLACE
Features Editor
A Charity Adds Design Expertiseto Its Small Staff for Big Results
A Child’s Right, which provides clean drinking water in developing countries, hired a designer who could help people visualize the group’s mission.
By NICOLE WALLACE
Features Editor
Recovering From a Public-Relations Scandal: Tips for Komen
A marketing expert offers advice on what the breast-cancer charity, and other nonprofits, can learn from the Planned Parenthood controversy.
By Holly Hall
Contributor
Social-Media Success for Non-Sexy Causes
Notes and Resources from the January 26, 2012 Webinar
More Charities Give Their Messages a Shock Treatment
To get attention during difficult economic times, a growing number of nonprofits are turning to curse words, sexy advertising, and other efforts to stand out.
By BRENNEN JENSEN
Contributor
Charity Reworks Marketing Regularly to Stay Fresh
Movember, the men’s health charity, doesn’t want volunteers or donors to get bored with its marketing pitch.
By Raymund Flandez
Contributor
Most Charities Still Do Not Raise Much Money Via Social Media
Only one big nonprofit has raised more than $1-million through social networks, a Chronicle survey finds, but dozens are experimenting with ways to seek donations.
By Raymund Flandez
Contributor
Social-Media Campaign Honors Mothers—and Draws Aid for Female Activists
The charity Epic Change’s campaign provided a memorable and creative way to celebrate a holiday and raise money.
By Raymund Flandez
Contributor
A Contest Raises a Charity’s Profile
After an advocacy charity started an ambitious drive to seek Facebook followers, it was able to respond fast to an offer from the comedian Ellen DeGeneres to participate in a text-message campaign.
By Derek Lieu
Contributor
Aid Group Scores Hit With Mafia Wars Online Game Tie-In
Direct Relief International used a Facebook game to spur supporters to “buy” imaginary items and finance relief work.
By Derek Lieu
Contributor
Nature Conservancy Emphasizes Relationships, Online and Off
The organization uses social media to arrange in-person events, such as picnics held around the world on Earth Day.
By Derek Lieu
Contributor
Group-Buying Site Matches Campaign Donations
The SickKids Foundation, in Toronto, raised $60,000 by participating in a drive with a company that offers online discounts.
By Cody Switzer
Contributor
Online Board Game and Other Features Aid March of Dimes on Facebook
The March of Dimes added a competitive and fun element to fund raising by creating its own Facebook application.
By Cody Switzer
Contributor