A Massage Chain Rewards Social-Network Activity
A California food bank earned money every time a follower spread the word about its work on Facebook, Twitter, and elsewhere.
By Cody Switzer
Contributor
Disease Charity Motivates Supporters on Facebook
The National Multiple Sclerosis Society offers an array of social-network tools to help participants in walkathons, bikeathons, and other events raise money.
By Raymund Flandez
Contributor
A Celebrity’s Boost on Twitter Aids Atlanta Hospital
People who followed a professional golfer’s tweets were given a chance to win prizes if they made a gift to support health care for children.
By Raymund Flandez
Contributor
Pet Contest Raises Big Money on Facebook
The Humane Society of the United States recruits donors by urging them to participate in an online contest to spotlight their animals.
By Raymund Flandez
Contributor
How Every Worker Can Show Off a Charity’s Mission
Conservation International gives its workers a conversation starter by putting images of its work on business cards.
By SUE LALUMIA
Contributor
Charities With Great Design: Readers Weigh In
Charity: Water won the most votes, largely by keeping things simple so the organization’s main mission stands out.
By PETER PANEPENTO
Contributor
Making Smart Design Central to Nonprofits
Why design is an important piece of achieving a nonprofit’s mission.
By PETER PANEPENTO
Contributor
Preventing Fraud in Social-Network Fund Raising: a New Challenge
State regulators are considering how to make sure donors do not get caught in scams when they give in response to online appeals.
By Ben Gose
Senior Editor
Digital Annual Reports Lure Readers—and May Save Some Cash
A growing number of nonprofits and foundations seek to save money and get creative by using new formats for detailing finances and accomplishments.
By MAUREEN WEST
Contributor
Online Annual Reports: a Sampling
More and more charities are creating all-digital editions of their yearly reports. The new versions make liberal use of audio, animation, and video rather than long, text-heavy articles. These are some examples of the next generation of annual reports.
Social-Media Managers Help Charities Spin a Web of Support
Charities are creating a new type of job -- hiring people who spend all day working on online social networks as a way to reach out to a wired generation of donors.
By Raymund Flandez
Contributor
Social Media Aid Efforts to Help Haiti Earthquake Victims
Instant tools raising millions for relief agencies.
By Caroline Preston
Contributor
Shaping Social-Network Policies: Useful Resources
Resources to help charities craft social-network policies
Social-Media Policies Can Help Charity Workers Navigate a New World
As more and more charity workers use online social networks like Twitter and Facebook, charities are considering whether to create policies to guide how employees use the networks.
By HEATHER JOSLYN
Contributor
Few Charities Have Social-Media Policies, Survey Finds
Only one in five charities has a policy to govern social-networking, a Chronicle poll has found.
Social-Media Contests Bring In Donations and Enthusiastic Supporters
Somewhere on YouTube, there’s a video of a guy named Aaron biking 30 miles from downtown Washington to the suburbs and back in his underwear. Aaron isn’t an exhibitionist; he’s an enthusiastic volunteer for a nonprofit group called Atlas Service Corps. He promised to buy a pair of tight white…
By Caroline Preston
Contributor