How to Attract Midlevel Donors
A collection of Chronicle resources to help you develop and maintain a donor program for people who give $1,000 to $10,000 annually.
MrBeast and the Rockefeller Foundation Team Up to Spark Youth Philanthropy
The venerable foundation and the 27-year-old "influencer" aim to instill young people with a concern for what they call the world's "most vulnerable" populations.
By James Pollard
Philanthropy Reporter, Associated Press
In Uncertain Times, Annuities Can Hook Donors: Here’s How They Work
Charitable gift annuities can help donors who want to give now but aren’t certain about the economic future.
By Rasheeda Childress
Senior Editor, Fundraising
In Time for GivingTuesday: How to ‘Light Up’ the Brain for Generosity
Experts in neuroscience and psychology offer tips.
By Rasheeda Childress
Senior Editor, Fundraising
How to Talk About Tax-Law Changes in Year-End Appeals
Fundraisers may need to change the way they discuss year-end giving with donors because of tax-law changes that go into effect January 1.
By Rasheeda Childress
Senior Editor, Fundraising
Big-Donor Giving Slows; What It Means for Year-End Campaigns
Donor engagement and retention have stabilized at roughly the same rate as the previous year.
By Rasheeda Childress
Senior Editor, Fundraising
America’s Favorite Charities Are Shifting Their Fundraising Strategies
It’s been half a decade of upheaval at the 100 biggest fundraising groups. What do their changing tactics tell us about the state of raising money today?
By Rasheeda Childress
Senior Editor, Fundraising
Tips and Tools to Maximize Year-End Giving
Ideas, strategies, timelines, case studies, and more that can help you win over donors in these crucial last few weeks of the year.
Attracting Monthly Donors and Keeping Them
Key concepts and advice for establishing or expanding a monthly giving program at your organization.
How to Build Strong Relationships With Donors and Keep Them Giving
Nonprofits often lose donors because they don’t thank them well or stay in touch. This collection offers tactics and tips to help you buck that trend and elevate your fundraising.