Using Sales and Marketing Tactics to Accelerate Fundraising
Applying business principles to major-gift fundraising can lead to exponential growth. Here’s how.
Broaden Your Pool of Potential Donors
Redefine your target audience to expand your market and attract new gifts.
By Bill Davidow
Contributor
Zero in on your most involved donors and invest time and money in cultivating them.
By Bill Davidow
Contributor
Create ‘Philanthropic Products’ to Appeal to Big Donors
Develop meaningful giving opportunities and offer them in a broad range of prices.
By Bill Davidow
Contributor
Sell Your Major Donors ‘Psychic Rewards’
To tap into a potential pool of more than $2 trillion, start by understanding the donor “market” and what motivates wealthy people.
By Bill Davidow
Contributor
Use Marketing and Positioning to Advance Fundraising
Generate interest and awareness of the benefits your organization provides, then convert that into donations.
By Bill Davidow
Contributor
IRA Gifts Surged in 2018, Report Says
New federal tax rules and aging baby boomers are driving the trend, a new study by the fundraising company FreeWill says. However, responsibility for them is “slipping through the cracks” at many charities.
By HEATHER JOSLYN
Contributor
Adrienne Arsht Gives $25 Million to Help Communities Cope With Climate Change and Other Disasters
Her gift marks the next chapter of 100 Resilient Cities, an ambitious Rockefeller Foundation program. The grant maker recently announced it was withdrawing support for program with a final $30 million grant.
By Maria Di Mento
Senior Editor
She Faced Sexism at Work. Now She’s Helping Women Become Leaders.
For decades, men tried to demean and undermine Anne Welsh McNulty as she excelled in the world of high finance. Now she’s pouring millions of dollars into helping younger women succeed.
By Kellie Woodhouse
Contributor
Plus, four universities and the Pennsylvania Academy of Fine Arts all landed big gifts.
By Maria Di Mento
Senior Editor
Tech Billionaires Give $200 Million to Mass. General Hospital
Phillip and Susan Ragon’s donation brings their total giving to the hospital to $400 million.
By Maria Di Mento
Senior Editor
What to Do When Donors Make Things Complicated
A veteran fundraising consultant discusses complications that can frustrate success with donors
By STUART SULLIVAN
Contributor
Orlando Bravo Gives Brown U. $25 Million for Data-Driven Economic Research (Gifts Roundup)
Plus five other universities land big gifts, including the Yale School of Public Health, which received $5 million to help LGBTQ people fight mental-health problems.
By Maria Di Mento
Senior Editor
TED Plans $280 Million More in Funding for ‘Audacious’ Projects
The announcement follows a $250 million commitment announced last year. Projects funded by the latest round focus on causes such as climate activism and using data to do good.
By Julian Wyllie
Contributor
Plus one of the country’s oldest historically black colleges, an arts high school, and three universities land big gifts.
By Maria Di Mento
Senior Editor
This High School Class of 1968 Wrote a Playbook: How to Raise $25 Million
For their 50th anniversary, the Culver Military Academy Class of 1968 wanted to get as many alumni as possible to give. Five years of planning, outreach, research, and some friendly competition did the trick.
By Libby Sander
Contributor