How to Create a Successful Gift Catalog
How to create a successful gift catalog
By Paula Wasley
Contributor
Fund-Raising Lessons From China
American fund raisers may have a few things to learn from their counterparts in Chinese nonprofit groups about cultivating corporate philanthropy, said presenters at a session of the annual conference of the Association of Fundraising Professionals in New Orleans. “The 80/ 20 rule is alive and well…
By Paula Wasley
Contributor
Tips for Maintaining Donor E-Mail Addresses
How to make sure your e-mail appeals reach donors
By Paula Wasley
Contributor
Keeping Online Donors Presents Challenges
While the Internet has become an increasingly significant instrument for recruiting new donors, online contributors appear to be somewhat less loyal than more traditional mail donors, according to a new study. The review of 24 national nonprofit groups found that many people who make a first-time…
By Paula Wasley
Contributor
Keeping Online Donors Presents Challenges, Study Finds
Keeping online donors presents challenges, study finds
By Paula Wasley
Contributor
It was early April last year when Marta B. Peláez began to see a sudden increase in the number of women and children seeking help from the battered-women’s shelter she oversees in San Antonio. At first, says Ms. Peláez, “we thought it was an out-of-season peak.” But as the numbers began to climb,…
By Paula Wasley
Contributor
Foreclosure Cases and Drop in Giving Add to Legal-Aid Charities’ Recession Woes
While most social-service charities are feeling the dual impact of rising need and declining contributions, legal-aid societies in particular are reeling from sudden and severe drops in income. Most legal charities rely heavily on money from a special fund — one that collects interest from the…
By Paula Wasley
Contributor
Appeal Letters: Why They Need to Be Long to Work
In direct-mail appeals, longer is better
By Paula Wasley
Contributor
Penn State Students Dance Their Way Through Recession
Penn State students dance their way through recession
By Paula Wasley
Contributor