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Paula Wasley

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A Lesson in Character Development

In a dark corner of a bar here, a woman types a message on her BlackBerry. A few feet away, a man with a beer in hand pulls out his iPhone to check his Facebook account. At other late-night gatherings such behavior might be seen as awkward, antisocial, or ill-mannered. In this crowd, what looks…

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Twitter followers raise money for charity

Cambridge University Sets Fund-Raising Record

Cambridge U. sets fund-raising record

The Perils of Raising Small Sums on Online Networks

The drawbacks of raising small sums on social networks

Give Potential Donors a Task Beyond Giving

Give potential donors a task beyond giving

Borrowing Obama’s Techniques to Raise Money

Borrowing Obama’s techniques to raise money

Should Charities Reduce Efforts to Attract New Donors?

Should charities reduce appeals to recruit donors?

To Give or Not to Give: Sponsoring Friends in Fund-Raising Events

How to decide whether to give to a friend’s cause