‘We Kept Showing Up’: Volunteers Visit Donors
Amherst College overcame the challenge of the recession to near its capital-campaign goal early, in part by relying heavily on alumni and parents who offered to visit potential supporters.
Don’t Give Up on Donors Who Can’t Give Now
A Seattle cancer center is holding events to connect its supporters with its scientific mission but assuring people that it understands if the bad economy has deterred their giving.
Stop Running Events That Cost Too Much
Nonprofits are cutting back on lavish events and replacing them with intimate gatherings.
Why Some Charities Performed Better During the Recession
The 400 biggest nonprofits lost a collective $6-billion in the downturn.
Connecting Donors With the Mission Takes on New Importance in Bad Times
Nonprofits take donors behind the scenes so they can see how their dollars are put to work.
A Low-Cost Way to Thank Supporters
Postcards generated through a mobile-phone application and then printed and mailed offer a new way for donors to get involved in a fund-raising race.
Charities Gear Up Fall Appeals Despite Fears of a New Recession
Some nonprofits are speeding up their appeals to outpace the competition, while others are focusing on loyal donors.
Disease Charity Motivates Supporters on Facebook
The National Multiple Sclerosis Society offers an array of social-network tools to help participants in walkathons, bikeathons, and other events raise money.
A Celebrity’s Boost on Twitter Aids Atlanta Hospital
People who followed a professional golfer’s tweets were given a chance to win prizes if they made a gift to support health care for children.
Donations to United Ways Dropped Slightly Last Year
The group’s fund raising improved over the previous year’s 5-percent decline, in part by turning to affluent donors.