How an Athletics Department Raised More Money With Targeted Mailings
Separating supporters by areas of interest and tailoring messages they receive helped one university raise more money and attract more donors.
By Timothy Sandoval
Contributor
Experts and Forecasts Say 2017 Could Be ‘Gangbusters’ for Giving
Signs point to strong growth in donations from both small and big donors, but political instability has the potential to spoil the party.
Lackluster Giving From College Alumni? Communications Campaigns May Be to Blame, Says Report
Less than a quarter of higher-education fundraisers say giving by millennial alumni is rising, and half say its flat, according to a new study. That may be because communications campaigns aren’t aimed at them.
By Timothy Sandoval
Contributor
In Hurricanes’ Wake, Nonprofits Worry About Fundraising Impact
Universities, museums, and other organizations balance sensitivity to local donors with the need to position themselves for post-storm appeals.
By Timothy Sandoval
Contributor
After Think-Tank Turmoil, Experts Weigh In on How to Curtail Influence of Big Donors
A group criticized Google; then it was exiled by its parent organization. Experts offer tips on how think tanks and other nonprofits can avoid similar situations.
By Timothy Sandoval
Contributor
Federal and Corporate Workers Donate More to Groups Critical of Trump
New data shows that the ACLU, Southern Poverty Law Center, and other groups that have been prominent in fighting the president’s policies have been big beneficiaries of those gifts.
By Timothy Sandoval
Contributor
Nonprofit Leaders and Fundraisers Call For Greater Diversity
Speakers at The Chronicle’s Philanthropy NEXT conference discussed race, gender, and sexual orientation in philanthropy.
By Timothy Sandoval and Rebecca Koenig
Mobile Gifts Make Up Large Portion of Online Contributions, New Report Says
Donors age 55 and up made nearly half of all online gifts in 2016 that were not part of a peer-to-peer or giving-day campaign, according to Kimbia’s study.
By Timothy Sandoval
Contributor
Improved Finances and Trump Spur Donors to Give More, Survey Finds
To attract more gifts from affluent donors, fundraisers should ask them to support specific projects and avoid asking for unrestricted dollars, says Penelope Burk, who conducted the study.
By Timothy Sandoval
Contributor
From Zero to $40 Million: Elite Fundraiser Explains How She Did It
Exhaustive research and tenacity helped Anna Barber raise this tidy sum for the National Museum of African American History and Culture. Now she’s striking out on her own.
By Timothy Sandoval
Contributor